Hourglass

Pop Up

Agency MKG
Role Graphics Lead
Photos Marissa Joy

Teaming up with a 3D designer, our 2 person team designed a month-long pop-up shop at The Grove and crafted a launch party experience for the arrival of Hourglass’ Arch Brow collection. We worked with Hourglass Cosmetics, a cruelty-free luxury beauty brand, to bring their Arch Brow campaign imagery to life through clean lines, crisp marble textures, and a modular framing system. Riffing off of the company’s established brand identity, I ensured that the visual transition between the launch party and pop-up shop was seamless without feeling repetitive.

I worked closely with fabrication and print vendors throughout the project to create large-scale sculptures of Hourglass’ products and other props that the brand could reuse in the future. The launch party was enjoyed by hundreds of guests who took advantage of the interactive photo board, portrait artist, and product application demonstration by renowned “brow sorceress” Kristie Streicher.