Absolut Vodka

Coachella

Agency MKG
Role Graphics Lead
Photos Tory Stolper

Absolut hosts an annual 40’ x 80’ tent at Coachella, which serves as a space for festival-goers to cool down, grab a drink, dance, and take photos. The 2019 tent incorporated lush greenery, a neon pink palette, and upcycled props to showcase the Absolut Grapefruit flavor as ‘Planet Earth’s Favorite Vodka’ and the brand’s overarching commitment to sustainability and LGBTQ+ inclusion.

I oversaw all graphic design, from custom large-scale wallpapers to motion graphics for the animated LED dancefloor, and collaborated with a small team of spatial designers on the conception, design, and rendering of 3D elements in the space, which was ultimately enjoyed by over 33,000 attendees.